5 Tips To Improve Your Local Ranking On Google

If you are a local business, ranking high on Google can significantly improve visits, phone calls, sign-ups, or any other desired conversion. Higher-ranked businesses will get more exposure compared to those below them. Potential customers will typically perceive that these businesses are more credible and relevant to their search; increasing the likelihood that they will purchase from them. Here are 5 tips to improve your local ranking on Google: 1. Enter Complete Data Local results favor the most relevant results for each search. Businesses with complete and accurate information are easier to match with the right searches. Make sure you keep your information up to date as your business changes. Make sure you’ve entered complete business information in Google My Business, so users know what you do, where you are, and when they can visit. Provide information like, but not limited to, your: Physical addressPhone numberCategoryAttributes 2. Verify Your Location Verify your business location so it's more likely to show in local search results across Google...
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5 Reputation Management Tips for Local Businesses

Many businesses don’t put much thought into their online reputation until they become aware of issues, like negative reviews. However, there are many more aspects to managing your online reputation than just dealing with negative reviews. Here are five reputation management tips for your local business: 1. Monitor and Manage Your Online Reviews Monitoring your online reviews is extremely important.  Do you know what’s being said about your business online?  Do you understand what your star ratings are, and what’s being written on the various public review sites?  Make sure to also monitor your social accounts to track likes and followers, as well as keep up with customer conversations. It can be difficult and time-consuming to manually check multiple sources like review sites, social media and online mentions across the web.  If possible, utilize technology to help manage your reputation and better leverage your time. Build social proof by sharing your five-star reviews with your social media followers and web site visitors.  90% of customers read reviews before purchasing a product or service, so...
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Simple Social Media Marketing Strategies

Facebook… Twitter… Instagram… it seems like everyone is on social media these days.  If that’s where everyone is, including your potential clients, doesn’t it make sense for your business to be on social media also?  What is holding you back?  Probably the same thing that holds many other business owners back; they don’t know where to begin.  I’m going to help you get started by teaching you some simple social media strategies. GOAL – First, you must decide what your goal is.  I have found that the best use of social media is to build brand awareness by providing plenty of value to your potential clients, and after you have built up enough “social goodwill”, make appealing offers. STYLE – Each social media platform has it's own style and strengths you will need to learn and play to.  For example, short content (280 characters or less) and videos are best suited to Twitter.  Instagram works best with great quality photos and hashtags. CONTENT – Make sure to produce content that your target market...
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Why Online Reviews Are Critical To Business Success

Online reviews are critical to the success of local businesses.  In fact, nearly 90% of consumers read online reviews before buying.  Smart business owners leverage the power of their brand champions to improve online word-of-mouth.  By inviting existing customers to share their experiences online, new customers know they can trust you. The four main benefits of developing an online review strategy are: Generate more reviews – build up your credibility with raving reviews and watch as new customers come pouring in.Deliver a powerful listening tool – a great review tool will give you the ability to listen to customer feedback and find ways to improve.  It also provides an avenue to address negative feedback before it goes live online.Boost star ratings across multiple review sites – choose which sites to ask for reviews on.  This way, you can target your most important customers and look great on the review sites that impact your business the most.Improve SEO – gathering authentic reviews will help your business show up in search...
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Say No To New Year’s Resolutions and Yes To Goal Setting

2019 is here, Happy New Year!  One tradition associated with the calendar turning over to a new year is New Year's resolutions.  While people have the best intentions when making them, New Year's resolutions almost always fail.  The problem is that they are usually made on a whim without a lot of prior thought and are soft and fluffy, not thoroughly fleshed out - more like a hope or a wish rather than a plan to get something done.  If you want to see real change in your personal or business life, and make 2019 your best year ever, set goals instead!  Use the following framework to help you set and achieve your goals. Powerful goals have 3 components They are inspiringThey are believableThey must be goals you can act on When your goals inspire you, when you believe and act on them, you will accomplish them! The 4 Key Aspects of Goal Setting: Evaluation and Reflection – The only way we can decide what we...
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Book Review – The Greatest Business Decisions Of All Time

The Greatest Business Decisions of All Time by Vern Harnish & The Editors of Fortune This was one of the more interesting business books that I’ve read over the years.  Coming in at just over 200 pages, it is an easy read, the type of book you can easily get through in a few sittings. As you can imagine based on the title, the book is about the greatest business decisions of all time.  Each 8-12-page chapter tells the story of choices that a company made that changed the course of business.  The businesses in the book represent a wide variety of industries and span a relatively wide time-frame, which makes for a very interesting and engaging read. Most of these great business decisions were counterintuitive and moved companies, industries, and even countries in new directions.  From Ford’s decision to double the wages of employees to 3M’s 15% rule, reading this book will no doubt inspire and show you the power in thinking...
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