Are you using animated explainer videos for your business? If you aren’t, you should be. They are a powerful tool.
Here are 7 benefits of animated explainer videos for your business
1. They Demonstrate Problems and Present Solutions
Customers with problems look for products or services that solve them. Animated explainer videos simplify the process of illustrating a problem and demonstrating its solution.
Animated explainer videos can be paused so nothing is missed. They can also be rewound and re-watched so important information can be replayed.
2. Animated Video Adds Emotion
We are all led by our emotions, making decisions based on the way things feel to us. 90% of the information our brain successfully processes is visual, so our emotions tend to be visually driven, and 65% of people are visual learners, so beyond its emotional impact, presenting information visually is more cognitively effective.
That’s where animated explainer videos come in. They can relay information visually while appealing to viewers’ emotions, not only through images but also through music and voiceovers.
3. Using Animated Explainer Videos Increases Website Traffic
Adding an animated explainer video to your landing page can draw traffic to your website and increase the conversion rate by 80%.
How? Search engines favour web pages with video content. This is because they’re easy for Internet bots to recognize and crawl. Web crawlers catalogue everything for search engines like Google, so it can be found when people type in search terms.
These benefits are amplified when the video is shared on social media or included in email blasts.
If you want your product or service to be noticed, adding animated explainer videos is a cheap and effective way to achieve this.
4. Animated Explainer Videos Boost Search Engine Optimization
Animated explainer videos also help marketing strategies by improving your SEO. Here’s how:
An animated explainer video can generate a high level of social media shares. This can lead to backlinks. Backlinks are generated when one website links to another and are important in obtaining high S-E-O rankings.
A successful animated explainer video can establish your authority on a topic, product, or service. Your website can become the site everyone turns to for information and you can build an audience and improve your S-E-O by regularly posting new videos, updates, and information.
Embedded videos and other structured data on your website can enhance your S-E-O by enabling rich snippets. These are visual samples of your page on search engines that generate more traffic than written site descriptions.
S-E-O is a very important part of any successful marketing strategy and animated video explainers can easily help you improve your ranking.
5. Animated Explainer Videos Are Easily Shared
Although the primary purpose of an animated explainer video is to explain, whether the solution to a problem or a start-up plan of action, there are great benefits in making the video fun and interesting enough to share.
Animated explainer videos should be created with this in mind. A dull video probably isn’t going to get shared by anyone, but one that is funny, smart, and unexpected might be shared beyond the directly targeted audience.
The animated explainer video you create should be one you would want to share with family and friends, even if they aren’t the target audience for your product or services.
6. Animated Explainer Videos Can Simplify Complex Concepts
It is hard to explain why your product or service is the best if customers don’t understand how it works.
Animated explainer videos can keep audiences interested while breaking complex topics into digestible pieces that they can easily grasp. Great animation used in conjunction with effective music and voiceovers can make learning new things fun and products or services more appealing.
7. Animated Explainer Videos Are Surprisingly Affordable
You might think that with all these benefits, creating an animated explainer video would be expensive. The good news is that it isn’t!. While regular explainer videos and broadcast commercials cost a lot to make, animated videos are relatively inexpensive for a few reasons:
They are quick to produce, meaning fewer production team man-hours.
They don’t require expensive sets because everything is done on a computer.
They don’t need live actors and the designers, costumers, makeup artists, catering, and all the other extras that go with them.
The budgetary concerns of traditional video production can be creatively limiting, but with animation, anything is possible.
If you’d like to see an example of the types of animated explainer videos we create, you can watch a video version of this blog here.
Want to connect on a call to discuss getting animated explainer videos working in your business? Schedule a time here.